Brand Work
A range of copy/narrative campaign work across experiential, OOH, web, and social-first creative formats.
The New York Times
30 Greatest Living American Songwriters
Earned Creative, Lead Writer
Lead messaging, creative concepts and non-traditional OOH placement to promote the controversial list curated by editorial critics and drive audiences to watch rare interviews featuring artists like Jay-Z and Mariah Carey.
The Midi: Virtual Creator Event with NYT Games
Earned Creative, Lead Writer
Lead copy for creator-facing messaging in seeding kit leading up to a special event featuring Games fans and NYT Games editors.
Bose
Run the Vibe Campaign
Senior Copywriter
Lead ideation, creative development, and campaign messaging to launch the new SoundLink Max Portable Speaker from briefing to post-production.
Connections 1,000
Brand partnership with Matchaful
Earned Creative, Lead Writer
Lead messaging, ideation, and creative development to celebrate the milestone with a custom Connections themed drink in partnership with various Matchaful locations across NYC.
Netflix
The World Needs Your Story: Tokyo Olympics Campaign
Scriptwriter & Social Creative
Led as the guardian of stories to create four short films featuring Netflix talent — building a narrative arc via themes and interview questions that resulted in compelling voice-over scripts that told each actor’s story in pursuit of their dream.
Product Experience Content Design
Senior Copywriter
Designing and writing copy to highlight product use cases with messaging that connected to younger, music-loving Millennial and Gen Z audiences on an experience-first level.
HBO Max: Scene in Black
WORTHI (Agency)
Creative Social Writer & Producer
Develop and produce creative social concepts and copy to promote standout HBO MAX films and series on the Scene in Black social platform. The work includes: video scripting, caption copy, content calendar planning and more.
Suave
Matter Creative Agency
Copywriter
Craft copy for product collection launches, including web and high-impact social campaigns with content and copy that captures Suave’s new verbal brand identity.
Clean Hair Collection Social Campaign
EX-foliating Body Scrub & Wash Launch
