Brand Work
A range of copy/narrative campaign work across experiential, OOH, web, and social-first creative formats.
The New York Times
30 Greatest Living American Songwriters Campaign
Earned Creative, Lead Writer
NYT music critics dropped one of the most controversial lists of 2026, with rare video interviews from artists like Jay-Z and Mariah Carey. How’d we spread the word? I owned earned messaging, creative concepts, identified organic social content, and non-traditional OOH to drive audiences to watch the videos in music venues and locations authentic to each artist.
A Night with New York Times Games in the U.K.
Earned Creative, Lead Writer
Led creative messaging and guided an agency partner for a swanky NYT Games media dinner across the pond — crafting all event signage copy and shaping a programming strategy that brought our games to life for new audiences.
Bose
Run the Vibe Campaign
Senior Copywriter
Every party has a hero. My role for this campaign was to spotlight them (including casting) for the launch of the SoundLink Max Portable Speaker. I led ideation and creative development alongside design partners, from briefing through post-production. I owned campaign messaging: manifesto, taglines, DTC web copy, product copy style guide, and hero video script.
Connections 1,000
Brand partnership with Matchaful
Earned Creative, Lead Writer
To celebrate 1,000 Connections puzzles, we partnered with Matchaful across NYC locations to reward solvers with a colorful, delicious beverage as vibrant as the puzzle. In addition to leading copy, ideation, and creative development for the experiential and social assets, I convinced stakeholders that yes, the love for matcha is still alive and well.
SEE ME Creative Agency
Website Rebrand || Senior Copywriter
Netflix
The World Needs Your Story: Tokyo Olympics Campaign
Scriptwriter & Social Creative
Led as the guardian of stories, creating four short films featuring Netflix talent—building a narrative arc through themes and interview questions that produced compelling voice-over scripts that told each actor’s story in pursuit of their dream.
HBO Max: Scene in Black
WORTHI (Agency)
Creative Social Writer & Producer
Before Sinners won an Academy Award, I developed and produced creative social-first concepts and copy to market the film on HBO Max’s Scene in Black social platform. My work includes other series and films: Sing Sing, It: Welcome to Derry, One Battle After Another, The White Lotus, and more.
Suave
Matter Creative Agency
Copywriter
Suave’s new verbal identity is descriptive, inviting, and fun. The ethos? High-quality, but make it accessible. I crafted copy and narrative frameworks for product collection launches, including PDPs, digital assets, and high-impact social campaigns, along with content and messaging to capture the brand’s new creative direction.
Clean Hair Collection Social Campaign
EX-foliating Body Scrub & Wash Launch
